Supplier / Company | AsaanOrder
For Companies & Suppliers

Full Visibility Into Your Secondary Sales

AsaanOrder gives FMCG companies a powerful dashboard to monitor secondary sales, track distributor performance, manage market coverage, and control promotions — all in real time.

Company Dashboard
Live Data
Secondary Sales
PKR 24L ↑ 18%
Retail Coverage
1,284 shops
Active Distributors
18 partners
Sales by Area — This Week
Lahore North — Distributor: Ali Co.
PKR 8.4L sales · 312 retailers
On Track
Karachi South — Distributor: Khan & Sons
PKR 5.1L sales · 198 retailers
Review
Key Highlights

The complete picture — from factory to shelf

Six powerful capabilities that give FMCG companies total visibility and control over their distribution network.

📈

Secondary Sales Visibility

See exactly how much of your product is moving from distributors to retailers — in real time, across every city and zone. No more relying on delayed reports or estimated sell-through data. Know your actual secondary sales every single day.

🗺️

Market Coverage Monitoring

Track exactly how many retail outlets are actively ordering your products, which areas have strong coverage, and where gaps exist. Identify untapped zones and plan market expansion with real data — not assumptions.

📊

Sales Performance Insights

Break down sales performance by product, SKU, area, distributor, and retailer. See which products are growing, which are slipping, and which distributors are hitting targets — all in detailed, filterable reports updated in real time.

🤝

Distributor Network Management

Manage your entire distributor network from one dashboard. Assign territories, monitor distributor activity, track order volumes, and evaluate performance across all your distribution partners — from Lahore to Karachi and beyond.

🎯

Promotions & Scheme Management

Create, deploy, and track promotions and schemes directly through AsaanOrder. Schemes appear automatically for eligible retailers in the app — ensuring your marketing budget reaches the right shops and drives measurable results.

🔴

Real-Time Order Monitoring

Watch orders flow through your distribution network as they happen. See every retailer order, distributor confirmation, and delivery status in real time. Spot bottlenecks, delays, and issues instantly — before they become bigger problems.

The Problem

Companies are flying blind on secondary sales

Without real visibility into your distribution network, growth is guesswork.

📋

No secondary sales data

You only see primary sales to distributors — what happens after is invisible. Are retailers actually buying your product?

🗺️

Unknown market coverage

You don't know how many retailers are stocking your products or which areas have weak distribution.

🎯

Schemes don't reach retailers

Promotions get lost between distributor and retailer — you spend marketing budget with no way to verify impact.

🤝

Distributor performance is opaque

You can't see which distributors are growing, which are declining, or where network gaps need attention.

AsaanOrder gives you full visibility

Real-time secondary sales data — every distributor, every area
Retail coverage map — know exactly where your product is sold
Schemes deployed digitally — tracked from creation to redemption
Distributor performance dashboard — manage your entire network
Sales insights by SKU, area, and retailer — always updated
Live order monitoring — see everything as it happens
Company Dashboard

Your ground reality — in real time

A powerful, live dashboard that shows you everything happening across your entire distribution network.

📈 Secondary Sales View

Real-time sell-through from distributors to retailers — by area, product, and date range.

🗺️ Coverage Map

See active retail outlets across Pakistan. Identify coverage gaps by zone.

🤝 Distributor Monitor

Track each distributor's order volume, active retailers, and performance vs target.

🎯 Scheme Tracker

Deploy promotions and track redemptions — see which schemes are working and where.

🔴 Live Order Feed

Watch orders move through your network in real time. Spot delays immediately.

Secondary Sales — Live
Live
Today's Sales
PKR 3.8L ↑ 12%
Active Retailers
284 shops
Orders Today
148 orders
Scheme Redemptions
62 today
Lahore North · Ali & Co. Distributors
PKR 1.4L · 84 retailers active
On Target
Karachi South · Khan & Sons
PKR 0.9L · 58 retailers active
Below Target
Islamabad · Capital Distributors
PKR 1.1L · 72 retailers active
On Target
Faisalabad · Chaudhry Traders
PKR 0.4L · 30 retailers active
New Zone
Where The Data Comes From

Real sales, straight from the retailer's app

Every number in your dashboard traces back to a real order placed by a real retailer — on this simple app. No estimates, no delayed reports. Just ground truth.

Retailers place orders directly — your secondary sales data updates instantly
Loyalty tiers like Gold Customer keep retailers engaged with your brand
Urdu-friendly app means wider adoption across every market segment
9:17📶 🔋 69%
🌐 Urdu
AM
Ahmed Medical

📍 DHA, Lahore

📋
6
Total
⏱️
0
Process
0
Done
0
Cancel
⭐ Gold Customer 70%

Great job! You're a valuable customer in Gold category.

+ New Order
⏱️ Pending
🚚 Fast Delivery — Right On Time!
🏠
Home
🔔
Alerts
🎧
Support
👤
Profile
Impact

What companies see when they join AsaanOrder

Real results from FMCG companies using the platform across Pakistan.

📈
+34%
Secondary Sales Growth
Average improvement within the first 3 months of going live.
🗺️
2.4×
Retail Coverage Increase
More retailers actively ordering vs. before joining the platform.
🎯
91%
Scheme Redemption Rate
Promotions deployed via AsaanOrder reach and are used by eligible retailers.
How It Works

Get visibility into your network in 4 steps

From onboarding your distributors to watching live sales — it's quick to set up and immediate in value.

1

List Your Products

Add your product catalog, set pricing per distributor, and define your schemes and promotions.

2

Onboard Distributors

Your distributors join the panel and connect to your catalog. Retailers start ordering through them.

3

Watch Sales Flow

See every retailer order in real time. Track coverage, volume, and distributor performance live.

4

Act on Insights

Use real-time data to adjust schemes, fix coverage gaps, and grow your distribution network.

Feedbacks

FMCG companies trust AsaanOrder

★★★★★
"Real-time dashboard ne ground reality clear kar di. We can finally measure coverage by area accurately and fix gaps in days, not months."
SI
Sana Iqbal
Sales Manager, FMCG Co.
★★★★★
"Pehle secondary sales ka data 2 hafton baad milta tha. Ab real-time mein sab kuch dikh raha hai. Our scheme ROI has improved dramatically."
TK
Tariq Khan
National Sales Director, FMCG Brand

See your full distribution network — live

Request a demo and we'll show you exactly how AsaanOrder works for your company.